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Reel Talk

The reel talk began when TikTok stopped ticking

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Social media is a very interesting place. With each update comes a new feature that opens new gates of creativity. There is a reason why Bollywood stars are advised to be active on social media because there is no other place to promote their upcoming films better. Social media also gives the opportunity to these celebs and their fans to connect with each other through fun Q/A sessions, all the trends that helps these star struck fans to have a tete-e-tete with their favourite stars. Trends like “Ask me one thing”, “Post a picture”, “This or That” , “ Pawri Ho Rahi Hai” challenge, and the latest “Buss it” challenges-are few of the current trends seen that makes the interaction even more fun when the audiences see their favourite stars sportingly participating in these online activities..

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Last year, as Tiktok – initially known as Musically stopped ticking and was banned, Instagram came up with the concept of Reels. Very similar to what Tiktok offered, but considering the reach that Instagram has and all the celebrities have their official handles on the platform as well, these reels started trending in no time.  As soon as a trailer launch takes place or a film is released, Instagram is flooded with reels that is an amalgamation of videos with the suitable soundtracks – be it the background scores or the iconic movie dialogues. Recently, celebrities have even started re-sharing them on their official handles to spread the word of their upcoming project, considering the massive following they have on these platforms, it sure does the trick.

Top fashion influencers on Instagram : Komal Pandey and Siddharth Batra created Indie Fashion content by picking the viral title track "Main tera" from the period Film Kalank. 

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This trend is very recent where a lot of influencers were creating content with this song. This one was the most fascinating one as it was an amalgamation of fashion and a trending period film song.

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The latest trailer of the upcoming Sanjay Leela Bhansali Magnum Opus : Gangubai Kathiawadi  went viral in no time. Endless reels flooded social media platforms.

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People started recreating some of the iconic dialogues from the trailer dressed up in the same avatar as Alia Bhatt who plays the role of Gangubai in this upcoming period piece.

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Another scene recreated by an influencer. This is one of the iconic dialogues from the period film Bajirao Mastani. 

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The content is also quite diverse – while some fashion content influencers make interesting looks based on a song that is trending from a famous film, some simply recreate a particular scene that was the highlight of the film. Either way, it makes for an interactive experience on a platform that is otherwise flooded with grids of photographs.

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Staying true to the vibe of this e-journal where we talk about various things in the context of period films, here are a few examples of how fans and influencers made use of trending songs and scenes from few of the biggest period film blockbusters in Bollywood, be it the ones released some time back – or the ones lined up for this year.

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She is dressed up as Kashibai - the role played by Priyanka Chopra in this period piece. 

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